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In an unexpected twist, Duo, the beloved green owl mascot of language-learning app Duolingo, has been “cruelly murdered”—by none other than Duolingo’s own marketing team.
The shocking announcement came after Duo posted a cheeky meme mocking Drake’s “funeral” during Kendrick Lamar’s Super Bowl performance. Just two days later, Duolingo posted a series of mock-somber messages, declaring the owl’s sudden demise.
“Cause of Death: Waiting for You to Finish Your Lesson”
The official statement read, “Authorities are investigating Duo’s cause of death… Tbh, he probably died waiting for you to do your lesson.” Alongside the post, Duolingo shared a video of mascots carrying Duo’s tiny coffin to a pickup truck, urging followers, “In lieu of flowers, please complete a Duolingo lesson.”
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Other brands jumped in, with Baskin Robbins, Netflix, and Cheez-It paying their respects. Even Dua Lipa, who has been connected to Duo in previous marketing stunts, posted a heartfelt message: “Til’ death duo part 💔.”
Fans Turn Grief into Memes
The internet went wild with speculation about how Duo’s “death” unfolded, creating memes and theories. Meanwhile, Duolingo promised updates with the caption, “Officials have identified the cause of death. More details to follow.”
Whether you’re heartbroken or laughing, one thing is clear—Duolingo knows how to keep the internet talking. The owl may be gone, but its legacy lives on in your unfinished lessons. — cnet