Lea Sports Center Sponsors ‘Under Armour’ Brand Sports Goods for Level Up Fitness
KUCHING: A Major Milestone in Fitness Sponsorship
In an exciting development for the local fitness community, leading sporting goods outlet Lea Sports Center (LSC) has officially sponsored ‘Under Armour’ brand sportswear for the renowned Level Up Fitness centre. This partnership is set to elevate the training experience for fitness enthusiasts in the region.
Sponsorship Handover Ceremony
A Grand Event at LSC Sarawak Plaza
The sponsorship handover ceremony recently took place at the premises of LSC Sarawak Plaza, marking a significant moment for both entities. The event was graced by the Managing Director of Lea Holdings (M) Sdn Bhd, Raymond Sim Hee Pang, who emphasized the importance of this collaboration in his speech.
Representatives from Both Sides
Level Up Fitness was represented by its Chief Executive Officer, Kenny Sia, who expressed his gratitude for the support provided by LSC and Under Armour Malaysia. This sponsorship is seen as a pivotal moment for the fitness centre, enhancing the quality of training for its members.
A Strong Partnership for Quality and Performance
Raymond Sim’s Statement
Raymond Sim highlighted the strategic importance of this partnership, stating, “In this interesting initiative, LSC, through collaboration with Under Armour Malaysia, has provided uniforms for the trainers at Level Up Fitness. This effort marks an important achievement for LSC and Under Armour in forming a partnership towards improving the training experience for fitness enthusiasts.”
Long-Term Collaboration
The collaboration between LSC and Under Armour Malaysia began in December 2015. Raymond emphasized that this long-term relationship showcases LSC’s firm commitment to delivering quality and performance in the local sports world. The partnership aims to continually provide top-notch sportswear that meets the needs of both professional athletes and everyday fitness enthusiasts.
Kenny Sia’s Gratitude
Acknowledging Support and Cooperation
Kenny Sia, CEO of Level Up Fitness, expressed heartfelt gratitude to both LSC and Under Armour Malaysia for their unwavering support. He remarked, “We would like to express our gratitude to both parties for the support and cooperation provided through the sponsorship.”
Enhancing the Training Experience
Kenny believes that this sponsorship will significantly enhance the training experience at Level Up Fitness. The high-quality sportswear provided by Under Armour is expected to improve the performance and comfort of the trainers, thereby benefiting all members of the fitness centre.
Future Prospects and Community Impact
Elevating Fitness Standards
The sponsorship is anticipated to elevate fitness standards in Kuching and beyond. By providing high-quality sportswear, LSC and Under Armour are setting a new benchmark for fitness centres in the region. This initiative not only benefits the trainers but also inspires members to strive for excellence in their fitness journeys.
Strengthening Local Sports Culture
Such collaborations play a crucial role in strengthening the local sports culture. By supporting fitness centres like Level Up Fitness, companies like LSC and Under Armour contribute to the overall development of a healthier, more active community. This partnership is a testament to their dedication to promoting fitness and well-being.
Conclusion
The partnership between Lea Sports Center and Under Armour Malaysia is a significant step forward for the fitness community in Kuching. It reflects a shared commitment to enhancing the quality of training and promoting a healthier lifestyle. With the support of these leading brands, Level Up Fitness is poised to offer an even better experience to its members, setting a new standard for fitness centres in the region.