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Samatan, 14 March 2025 – In celebration of World Consumer Rights Day, the International Legacy Education Foundation and the Sarawak National Consumer Action Council (MTPN) Sarawak, together with multiple organizations, successfully held the Make the Ocean Smile – Consumer Mission Blue Ocean program at Samatan Beach. This initiative combined environmental conservation, consumer rights education, and fraud prevention awareness.

Uniting for a Cleaner and Safer Ocean
Over 100 volunteers participated in a massive beach cleanup to restore the beauty of Samatan Beach. Large amounts of waste were collected, reflecting the urgent need for sustainable consumption and responsible waste disposal. The program’s goal was not just to clean the beach but also to instill environmental awareness in the public.
Empowering Smart Consumers
Educational talks titled “Smart Consumers” and “Fraud Prevention” were conducted, equipping attendees with knowledge on consumer rights and fraud protection. The Sarawak Ministry of Domestic Trade (KPDN) guided participants on how to recognize unfair trade practices and misleading promotions. Additionally, the Lundu District Police Headquarters (IPD) shared insights on the latest fraud tactics and ways to avoid financial losses.
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Commitment Despite Ramadan
Organizers applauded the commitment of Muslim volunteers who participated actively despite fasting during the holy month of Ramadan. Their dedication demonstrated a strong sense of community and social responsibility.
Strong Support from Sponsors
This impactful program received generous sponsorship from several organizations, including:
- Roxy Beach Resort @ Samatan
- Tecktonic & Sons Holding Sdn Bhd
- He Tai Development Sdn Bhd
- HS Automotive Sdn Bhd
- Raytech Kuching (Pro Motive) Sdn Bhd
- Borneo Planner Management Sdn Bhd
A Call for Collective Action
International Legacy Education Foundation President, Tuan Wynson Ong Teck Ping, emphasized that the initiative aimed to highlight both consumer rights and environmental conservation.
“This effort will enhance public awareness about the importance of maintaining cleanliness and encourage a strong sense of social responsibility among consumers,” he said.
The program’s success was made possible by the collective efforts of volunteers, government agencies, corporate sponsors, and local organizations. The organizers hope to continue such collaborations in the future to build a fair, safe, and sustainable consumer environment.
Moving Forward
As we commemorate World Consumer Rights Day, let us work together to protect consumer rights and safeguard our natural surroundings. By fostering awareness and taking proactive measures, we can create a better world for future generations.